Now Brewing: Shiner Beer and Academy Sports activities + Outdoor Launch New Collaboration |

Restricted-time merchandise on faucet embrace attire, drinkware, tenting gear, coolers, and extra

KATY, Texas, Aug. 18, 2022 /PRNewswire/ — Shiner Beer and Academy Sports activities + Outdoor are launching an unique collaboration to show out of doors actions into celebrations. The primary-ever Magellan Outdoor x Shiner co-branded line shall be obtainable solely at Academy Sports activities + Outdoor starting Friday, Aug. 19.

The primary-ever Magellan Outdoor x Shiner co-branded line shall be obtainable solely at Academy starting August 19.

Clients can quench their thirst for journey with Magellan Outdoor x Shiner gear together with t-shirts and fishing shirts, boat shorts, hats, coolers, koozies, out of doors video games, grill equipment, a cover, armchair, and a keg-shaped charcoal grill.

“The primary-ever collaboration between Shiner and Magellan Outdoor provides distinctive assortments and inventive designs to seize the enjoyable of getting outdoor with family and friends,” stated Lawrence Lobpries, Academy Sports activities + Outdoor’ senior vice chairman of promoting. “This limited-time providing is the last word image of serving to our prospects quench their thirst for journey and enjoyable.” 

With enjoyable objects beginning at simply $4.99, the distinctive, custom-designed assortment will give prospects the chance to point out off their Shiner satisfaction whereas fishing, grilling, tailgating, bar hopping, or nevertheless they select to have enjoyable.

“At Shiner, we expect there is not any higher place to get pleasure from a chilly beer than the nice outdoor,” stated Matt Pechman, Shiner’s Head of Advertising and marketing. “That is why we’re thrilled to affix forces with Magellan Outdoor and Academy, for a collaboration made in beer heaven. We hope our new co-branded merch and practical gear will encourage our followers to get outdoors and make their subsequent out of doors journey one to recollect.”

On faucet for a restricted time, the complete assortment shall be obtainable throughout Academy Sports activities + Outdoor’ 262 places and on-line at Costs differ by merchandise and can be found whereas provides final.

About Shiner and the Spoetzl Brewery

The Spoetzl Brewery was based in Shiner, Texas (inhabitants 2,069), in 1909, by Czech and German immigrants brewing beer with old-world traditions and recipes for Central Texas. Since then, the brewery has grown to be one of many largest unbiased craft brewers within the nation with beers obtainable in all 50 states and Mexico. To today, each drop of the award-winning beer is brewed proper in Shiner, TX, the place it began 113 years in the past. Go to us at

About Academy Sports activities + Outdoor

Academy is a number one full-line sporting items and out of doors recreation retailer in the US. Initially based in 1938 as a household enterprise in Texas, Academy has grown to 262 shops throughout 17 states. Academy’s mission is to supply “Enjoyable for All” and Academy fulfills this mission with a localized merchandising technique and worth proposition that strongly connects with a broad vary of shoppers. Academy’s product assortment focuses on key classes of out of doors, attire, sports activities & recreation and footwear by each main nationwide manufacturers and a portfolio of personal label manufacturers. For extra info, go to


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SOURCE Academy Sports activities + Outdoor